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The proven-discovery split: how to segment Performance Max campaigns by signal, not performance

Stop working in your Google Ads. Start working on them.

Google's automation requires enhanced conversions, Customer Match, and value-based bidding. Stop manual keyword management — start strategic data architecture.

First-Party Data: Stop renting customer insights and start owning them

Stop renting customer data from platforms. First-party tracking through server-side setup, CRM integration & consent management cuts cost per lead 20-40%.

Why I'm ditching HubSpot for Twenty - and why you might want to consider it too

Performance specialist explains why he's switching from HubSpot to Twenty CRM - data ownership, reduced complexity, and better UK compliance. Read the full analysis.