Terms of Service

1. Services Provided

I offer digital marketing consulting services, which may include:

• Performance marketing strategy and management
• Google Ads setup and optimisation
• Automation workflows (e.g., n8n)
• Tracking and attribution setup (e.g., GTM, GA4)
• Privacy-first data and analytics solutions

A full scope of services will be agreed upon in writing prior to project commencement.

2. Client Responsibilities

To enable successful service delivery, clients must:

• Provide timely access to relevant platforms, tools, and credentials
• Supply accurate and complete information as needed
• Respond promptly to requests or approvals
• Ensure they have the legal right to use any third-party tools or data shared

Failure to meet these responsibilities may delay delivery or affect results.

3. Payment Terms

Unless otherwise agreed:

• All services are invoiced in advance or monthly in arrears
• Payment is due within 14 days of the invoice date
• Late payments may incur interest at 4% above the Bank of England base rate

I reserve the right to pause or terminate services for overdue accounts.

4. Intellectual Property

• All strategies, workflows, and code developed during the engagement remain my property unless explicitly transferred in writing
• You retain all rights to your own data, brand assets, and platforms

If I create content (e.g., ad copy, blog posts), usage rights will be detailed in the project agreement.

5. Confidentiality

I treat all client data and information as confidential and will not share it with third parties without consent, except where required by law.

The confidentiality obligations in this section survive termination of the engagement for a period of 3 years, except for trade secrets and Personal Data, where they continue for as long as the information remains confidential or Personal Data continues to be processed.

6. Data Protection

I comply with the UK GDPR and related data privacy laws. For more information, see my Privacy Policy.

Where I act as a data processor on your behalf (for example, operating your Twenty CRM, ad platforms, GTM, GA4, or other tools listed at /sub-processors), my Data Processing Agreement (DPA) is incorporated into these Terms by reference and forms part of the contract between us. Where you require additional terms (for example, your own DPA template), those may be negotiated separately in writing.

7. Liability

I provide services on a best-efforts basis. While I aim to improve performance, I do not guarantee specific outcomes (e.g., sales, leads, ROI).

I am not liable for:

• Indirect or consequential losses
• Third-party platform issues (e.g., Google Ads disapprovals, CRM outages, ad platform downtime)
• Any loss resulting from incorrect or incomplete data provided by the client

My total liability will not exceed the total fees paid by the client in the 3 months prior to any claim.

8. Termination

Either party may terminate the engagement with 14 days' written notice.

In the event of termination:

• All outstanding fees will become immediately due
• Any deliverables created up to that point will be shared upon request
• Access to shared tools or platforms must be removed within 5 working days

9. Use of AI & Automation Tools

I may use AI systems (e.g., Anthropic Claude, Perplexity, or similar) and automation platforms (e.g., n8n) to improve efficiency and performance.

All use of AI is for internal efficiency or output generation only and is supervised to maintain quality and compliance.

10. Force Majeure

Neither party will be liable for any failure or delay in performance caused by events outside its reasonable control, including (without limitation): acts of God, war, terrorism, civil unrest, fire, flood, pandemic, governmental action, strikes, internet or telecommunications outages, or failures of third-party platforms (for example, ad-platform downtime or CRM outages).

The affected party will notify the other in writing as soon as reasonably practicable and resume performance as soon as the cause is removed. If a force majeure event continues for more than 30 days, either party may terminate the affected engagement on written notice without further liability, save for fees properly due up to the date of termination.

11. Changes to These Terms

I reserve the right to update these Terms at any time. Any changes will be posted on my website. Continued use of my services constitutes acceptance of the updated Terms.

12. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the English courts.

13. Contact

If you have any questions about these Terms, please contact: